Tara Tour
A union of two companies driven by their shared dedication to innovation, ecological research, and understanding our collective impact on climate change.
Challenge
Multi-Partner Collaboration: Successfully merge the missions of BillerudKorsnäs, Tara Expedition, and OMSI within one cohesive experience.
Sustainability Narrative: Effectively communicate how three different organizations share a commitment to ecological solutions and climate change impact.
Tight Timeframe: Develop and execute promotional strategy and exhibit design within limited time constraints.
Cross-Audience Engagement: Create an experience that resonates with scientists, business professionals, families, and dignitaries.
Educational Balance: Design an exhibit that balances corporate innovation with scientific discovery and interactive learning.
Process
Strategic Partnership: Collaborated closely with BillerudKorsnäs marketing team to define core messaging objectives.
Multi-Stakeholder Management: Led coordinating meetings with OMSI to ensure alignment of their educational goals with the event vision.
Mission Integration: Carefully analyzed the values and objectives of all three organizations to identify authentic connection points.
Experience Design Planning: Developed a comprehensive visitor journey that would communicate sustainability messages while creating memorable interactions.
Solution
VIP Engagement: Designed exclusive invitations for dignitaries to elevate the event's profile and attendance.
Visual Communication System: Created cohesive promotional materials utilizing assets from all three organizations.
Environment Creation: Procured and designed banner stands, large hanging banner, and strategic promotional literature.
Interactive Exhibit Elements: Developed human-centered display allowing visitors to learn about ocean plastic pollution and contribute personal messages.
Product Innovation Showcase: Implemented a glass case exhibition demonstrating BillerudKorsnäs's transition from plastic to sustainable cardboard packaging solutions.
Educational Integration: Seamlessly incorporated OMSI's scientific experiments with the touring research vessel experience.
Results
Brand Integrity Maintenance: Successfully preserved each organization's distinct identity while creating a unified experience.
Significant Attendance: Attracted over 500 visitors across diverse demographics.
Meaningful Engagement: Created platforms for children and families to participate in scientific experiments and vessel tours.
Business Impact: Generated substantial brand awareness that led to new business opportunities contributed to securing a $1.2 million contract for BillerudKorsnäs.
Sustainability Education: Advanced public understanding of packaging innovation and ocean conservation.