Roboto Octopodo

Challenge

Roboto Octopodo needed to establish a distinctive brand presence for its underwater immersive art world project called FATHOM that would captivate and intrigue potential visitors. The challenge was multifaceted: creating a mysterious yet inviting brand voice that could build anticipation to experience the otherworldly nature of the exhibits and interactive installations.

Process

• Worked closely with creative team members and installation artists to understand the essence of each exhibit and translate it into cohesive visual messaging.

• Established design guidelines that reflected the typography, color treatment and logos for public and promotional use..

• Using illustrative techniques to develop a brand voice that balanced mystery with accessibility, ensuring the underwater theme resonated with diverse audiences

• Created social media content and print materials using illustrative techniques combined with custom-made mediums to add unique texture, depth, and color that mirrored the exhibits themselves.

• Designed promotional materials that mirrored the visual language of the exhibits themselves, creating seamless brand continuity and setting expectations of what the guest may experience.

• Utilized original artistic mediums to enhance designs, ensuring each piece reflected the handcrafted, immersive quality of the installations

• Positioned Roboto Octopodo community-focused art destination emphasizing human-centered interactive elements, accessibility and family friendly hands-on engagement

  
  

Solution

Delivered a comprehensive marketing and design strategy that embodied the underwater immersive experience through every touchpoint. The visual identity combined illustrative techniques with handcrafted mediums, creating designs that felt as unique and mysterious as the installations themselves. Social media content and print materials worked in tandem to build curiosity while clearly communicating the interactive, community-driven nature of the experience. The brand voice successfully conveyed the transformative journey visitors could expect—a departure from reality into an otherworldly artistic realm.

Results

• Increased guest traffic to the exhibit by 80% within a 6 month period, throughout the region with 95% reporting that they heard of the company through either Instagram or Tik Tok.

• Created a cohesive visual identity that effectively represented the mysterious underwater art world, establishing Roboto Octopodo as a distinctive destination for community-focused art experiences

• Built strong brand recognition through consistent social media presence and memorable print materials featuring custom illustrative work, fostering a creative community around the installations and connecting people through shared artistic experiences

• Positioned the project for its next chapter, with established brand equity and audience anticipation for future developments in the coming year